“Great book! Lots of practical, easy-to-use, and invaluable information—tips and techniques that will enable anyone to maximize their communication skills.” —Robert J. Kriegel, New York Times–bestselling author
Effective communication is essential in business and in everyday life. The most powerful communicators reach not just our minds but our hearts: They win our trust. You can learn to impress and persuade other people by following Bert Decker's program in You've Got to Be Believed to Be Heard.
In this revised and updated edition of his bestselling book, he distills his expertise into a fresh new approach to speaking, with examples and how-to exercises that anyone can follow. Decker rounds out the behavioral focus of the first edition to include his powerful tool to organize content. Now you can learn to create focused, listener-based messages in half the time. Spend a few evenings with this complete book of speaking, and you will discover how to win the emotional trust of others—the true basis of communicating in any situation.
You'll learn:
“A refreshing view . . . demonstrates how you can be real and still succeed.” —Nancy Pelosi, US Congresswoman
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