<div>The bestselling authors of The Virtual Corporation describe how the rise of AI and virtual environments are ushering in an epic cultural transformation. We are at the dawn of the Autonomous Revolution, a turning point in human history as decisive as the Agricultural and Industrial Revolutions. More and more, AI-based machines are replacing human beings, and online environments are gathering our data and using it to manipulate us. This loss of human autonomy amounts to nothing less than a societal phase change, a fundamental paradigm shift. The same institutions will remain&mdash;schools, banks, churches, and corporations&mdash;but they will radically change form, obey new rules, and use new tools. William H. Davidow and Michael S. Malone go deeply into the enormous implications of these developments. They show why increases in productivity no longer translate into increases in the GDP and how zero cost, one-to-many communications have been turned into tools for cybercrime and propaganda. Many of the book&rsquo;s recommendations&mdash;such as using taxes to control irresponsible internet behavior and enabling people to put their data into what are essentially virtual personal information &ldquo;safety deposit boxes&rdquo;&mdash;are bold and visionary, but we must figure out how we will deal with these emerging challenges now, before the Autonomous Revolution overcomes us. &ldquo;Lots of books talk about what&rsquo;s happening. This book talks about the why behind the what. It will transform your view of the future.&rdquo; &mdash;Geoffrey Moore, bestselling author of Crossing the Chasm &ldquo;A provocative work combining historical inquiry, present-day technology crises, and possible future solutions.&rdquo;&mdash;Library Journal</div>

The Autonomous Revolution

<div>&ldquo;Shows how the unanticipated effects of the Internet are distorting economics, politics, international relations, and individual lives&rdquo; (James Fallows). In Overconnected, Bill Davidow, a former Silicon Valley executive, explains how the almost miraculous success of the Internet has also created a unique set of hazards, in effect overconnecting us, with the direst of consequences for our political, economic, and day-to-day lives. The practical applications&mdash;not least among them the ability to borrow money, invest in the stock market, or buy a new home&mdash;have made a great impact in our daily lives. But the luxuries of the connected age have taken on a momentum all of their own, ultimately becoming the root cause of a financial meltdown from which much of the world is now still struggling to recover. By meticulously and counter-intuitively anatomizing how being overconnected tends to create systems of positive feedback that have largely negative consequences, Davidow explains everything from the subprime-mortgage crisis to the meltdown of Iceland, from the loss of people&rsquo;s privacy to the spectacular fall of the stock market that forced the Federal Government to rescue institutions supposedly &ldquo;too big to fail.&rdquo; All because we were so miraculously wired together! Explaining how such symptoms of Internet connection as unforeseeable accidents and thought contagions acted to accelerate the downfall and make us permanently vulnerable to catastrophe, Davidow places our recent experience in historical perspective and offers a set of practical steps to minimize similar disasters in the future. Original, commonsensical and historically informed, Overconnected indentifies problems we live with that are now so large, omnipresent and part of our daily lives that few people have even noticed them.</div>

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Overconnected

<div>Marketing is civilized warfare. And as high-tech products become increasingly standardized&#8212;practically identical, from the customer's point of view&#8212;it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies&#8212;and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.</div>

William H. Davidow
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Books By William H. Davidow (3 Books)

The Autonomous Revolution

Overconnected

Marketing High Technology

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