Steve J. Martin

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<DIV><B>Steve J. Martin</B> is the director of INFLUENCE AT WORK in the United Kingdom, and his work has been featured in the <I>New York Times</I>, <I>Los Angeles Times</I> and <I>Wired</I>. His regular business columns for the Harvard Business Review and the British Airways in-flight magazine are read by over 2.5 million people each month. <br><br><B>Noah J. Goldstein</B> is a professor at the UCLA Anderson School of Management, where he has won awards for both teaching and research. His previous book, <I>Yes!</I>, co-authored with Martin and Cialdini, is a <I>New York Times </I>bestseller translated in over 25 languages. Goldstein has also served on the Scientific Advisory Boards of two Fortunate Global 500 companies. <br><br><B>Robert B. Cialdini</B> is Regents' Professor Emeritus of Psychology and Marketing at Arizona State University. He is also president of INFLUENCE AT WORK. <I>Harvard Business Review</I> calls Dr. Cialdini "the leading social scientist in the field of influence." His book <I>Influence,</I> was named by <I>Inc. </I>magazine as one of the Top 10 Marketing Books of All Time and has been published in twenty-eight languages. Influence is a <I>New York Times</I> bestseller and has sold over 2 million copies.</DIV>