John Sculley

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John Sculley III is an American-born entrepreneur and former CEO of both PepsiCo and Apple. He is known for driving Apple’ s revenue from $800 million to more than $8 billion during his tenure, as well as introducing the highly effective Pepsi Challenge, a tactic that increased PepsiCo’ s market dominance against Coca-Cola during the infamous Cola Wars. Sculley is considered one of the world’ s foremost experts in disruptive marketing strategies, and is a frequent speaker on this topic. He is currently invested in several start-ups in the tech and healthcare industries.