Bud Taylor

Bud Taylor is an accomplished author, speaker, and change consultant. After starting his career in Canada, Bud moved to Dallas for a leadership role in the organizational effectiveness practice at Watson Wyatt, a human resource consulting firm. He was later recruited by Deloitte to be its partner in charge of change management in the Southwest. Bud then became senior vice president and director of global consulting services for Synovate Loyalty, a specialty practice within Synovate, a customer research firm. It was at Synovate where Bud recognized the power of customer-driven change: the power of driving internal changes from the outside. Bud developed the principles of customer-driven change with marquee clients around the world, such as Whirlpool Corporation, Southern California Edison, Cardinal Health, Canadian Pacific, and the National Commercial Bank of Saudi Arabia.