Ali Cudby

<b>Ali Cudby</b> first cut her teeth in the world of customer experience after graduating from the Wharton School and joining The New York Times Company’ s corporate planning group. She honed her approach to customer experience at her company, Fab Foundations, where she wrote two bestselling books, <i>Busted</i> and <i>Fit My Bras</i> and created the world’ s leading bra fitting training and certification program. Now, Ali lives in Indianapolis with her husband and one very spoiled dog and teaches Entrepreneurship at Purdue University. She also works with clients worldwide to incorporate her innovative customer experience strategies with business advisory, training and speaking through her company Your Iconic Brand, www.youriconicbrand.com.