The Rules of Attraction

An award-winning business strategist shares 14 steps to creating and implementing a successful marketing plan.

Traditional marketing pushes people away. Learn the art of attraction. Entrepreneurs, business owners, and marketing managers across all industries are learning the hard way that the platitudes they've read or heard about attraction-based marketing just don't easily translate into their businesses. In The Rules of Attraction, author Mark Deo has assembled fourteen precepts which allow marketers to put into practice a new philosophy toward attracting clients, winning team cooperation, and building a network of business affiliates.

A practical, hands-on manual,The Rules of Attraction will help experienced marketers and novices to clearly define emerging market needs and implement an attraction-based marketing campaign.

“Business attraction is like emotional attraction. It is as much an art as it is a science.” —Tim Sanders, Yahoo Chief Solutions Officer and author of The Likeability Factor and Love is the Killer App