Learn how to create a more profitable portfolio by thinking like a girl—and Warren Buffett—with the help of this Wall Street Journal–bestselling guide.
“At last, The Motley Fool his on the real “secret to success” that dozens of other books on Warren Buffett have overlooked—temperament. Women have it, men need it. Both can dramatically improve their investment returns—with much less work and worry—simply by reading this witty, well-researched road map.” —Daniel H. Pink, author of Drive and A Whole New Mind
Investing isn’t a man’s world anymore—and that’s a good thing for individual portfolios, Wall Street, and the world’s financial system.
Warren Buffett and the women of the world have one thing in common: they are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. For instance, women spend more time researching their investment choices and tend to take less risks than men do, which prevents them from chasing “hot” tips and trading on whims. And women aren’t as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing. This book shows that women, with their patience and good decision making, epitomize the Foolish temperament of the most successful investor in the world. It will empower and educate women—and the men smart enough to embrace a “feminine” investing style—on how to strengthen their portfolios and find success in the market.
“Entertaining. . . . The idea of using Mr. Buffett as the symbol for her investing approach is effective.” —New York Times
“A refreshingly new approach to understanding Buffett. . . . LouAnn Lofton convincingly argues that both men and women can improve their stock returns by studying how women (and Buffett) have been more successful in investing.” —Prem C. Jain, author of Buffett Beyond Value
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