The Art of Business

When you see yourself as an artist, all your work can be a work of art. Visionary business authors Stan Davis and David McIntosh show that applying an artistic sensibility to business improves performance—for both you and your company. They provide practical advice for applying creative processes from the arts to the business world. Using the strategies detailed here, you'll learn to add the depth, texture, and nuance to your business that will differentiate it from the competition and help you connect with your customers the way great performers connect with audiences. The Art of Business maps out the fundamentals of developing an aesthetic strategy to make your business, your career, and your life more meaningful and more successful.