Reach

“A how-to guide for creators in search of an audience . . .[Reveals] four key ingredients that will help you expand your following.” —Ken Blanchard, #1 New York Times–bestselling coauthor of The New One Minute Manager®

Anyone who makes the bold decision to put their ideas out into the world wants to reach as many people as possible. Unfortunately, too many think it’s a question of numbers—the more people you can get in front of, the better. But true reach is about expanding your audience while making a meaningful and enduring difference that has a lasting impact.

Reach provides a clear and structured approach to creating a successful online presence that will create the biggest possible impact for any message. Becky Robinson shares a framework to cultivate followers that requires four commitments: value, consistency, endurance, and generosity. When you make these four commitments, you’ll deliver memorable content on a regular basis while keeping the long-term view in mind.

Robinson offers guidance on having realistic expectations and meaningful goals, encouraging readers to reflect on what they want to accomplish and with whom they want to connect. Readers will also learn how to overcome discouragements, create and repurpose content, and focus on the everyday activities that will spread ideas.This is a long-term process—one that doesn’t normally offer immediate results or guarantee the desired outcome. But, as Robinson reminds us, creating from a place of generosity can lead to benefits greater than you can imagine.

“A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.” —Kirkus Reviews

“Reach delivers a master class in how to create a lasting impact with your message.” —Fauzia Burke, author of Online Marketing for Busy Authors