Giants of Enterprise

The history of seven of America’s most successful businessmen of the twentieth century and the corporations they created.

The pre-eminent business historian of our time, Richard S. Tedlow, examines seven great CEOs who successfully managed cutting-edge technology and formed enduring corporate empires. With the depth and clarity of a master, Tedlow illuminates the minds, lives and strategies behind the legendary successes of our times:

• George Eastman and his invention of the Kodak camera;
• Thomas Watson of IBM;
• Henry Ford and his automobile;
• Charles Revson and his use of television advertising to drive massive sales for Revlon;
• Robert N. Noyce, co-inventor of the integrated circuit and founder of Intel;
• Andrew Carnegie and his steel empire;
• Sam Walton and his unprecedented retail machine, Wal-Mart.

“A rough formula for titanhood can be deduced . . . from Tedlow’s insightful group portrait.” —The Atlantic Monthly