Follow This Path

A guide to success through emotional engagement from the coauthor of the New York Times bestseller First, Break All the Rules.

Management consulting firm The Gallup Organization has drawn on its extensive research in two previous bestsellers, First, Break All the Rules and Now, Discover Your Strengths. Now, this new guide reveals groundbreaking new findings and methods that can lead to a quantum leap in cost efficiencies and profits.

The world’s greatest organizations know that their most valuable resource is human—their employees and customers. And the best companies understand two important facts: people are emotional first and rational second, and because of that, employees and customers must be emotionally engaged in order for the organization to reach its full potential. Gallup research not only bears that out, but has uncovered the secrets of creating and managing an “emotional economy” that will provide boom possibilities for your company.

Follow this Path shows you how the traditional ways to engage people no longer apply in today’s world. Instead, it offers a system it calls The Gallup Path, based on the proven, revolutionary strategies of the most successful businesses. You’ll:

• learn the prerequisites of an effective workplace
• forge unbreakable bonds between employees and customers with 34 Routes to Superior Performance
• know the three crucial links that drive productivity and growth
• discover the best employee and customer motivators, and much more