Extraordinary PR, Ordinary Budget

“A practical and detailed guide for building and nurturing relationships with the media . . . that will position your organization to make a lasting impact.” —Judith Browne Dianis, Executive Director, Advancement Project National Office

Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.

Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

“Jennifer Farmer is one of the smartest and most talented communicators I know. She’s passionate, knowledgeable, and relatable about her work.” —Ari Berman, Contributing Writer, The Nation

“The noise in the public square is deafening. And yet, more than ever, the ability to penetrate that noise so that your story can be heard is critical to successfully contesting for power. Jennifer defines a way to think and steps to take to ensure your voice is heard. This book, filled with wisdom and practicality, is delivered with humor and passion.” —Scott Reed, Executive Director, PICO National Network