<div>The founder of Tofurky reveals how an idealistic hippie living in a treehouse created a global brand&mdash;and sold millions of products without selling out. In this entertaining memoir, Seth Tibbott reveals how he achieved overnight success&mdash;but only after fifteen years of intrepid failure. He tells the triumphant tale of how a self-described hippie with no business training but plenty of enterprising goals grew a $2,500 startup into a global brand and ushered in a plant-based foods renaissance along the way. Tibbott took home a grand total of $31,000 in his first nine years of striving to bring to the people a nearly unknown soy product&mdash;tempeh&mdash;he knew in his gut was revolutionarily tasty. He eschewed a buttoned-up lifestyle and resided in tipis, trailers, and a treehouse; rented workspace to piano-repairing circus clowns; and even briefly counted the infamous Rajneeshees as clients. Tibbott was never one to chase the money or try to fit in. Instead, he built a business that fit him. Thus Tibbott discovered the &ldquo;secret sauce&rdquo; ingredients that took his now-international brand from fameless to fame-ish to famous: bootstrapping, building business intuition, and staying true to his belief in eco-friendly practices. In Search of the Wild Tofurky proves that a good idea can change the world and make money, no matter the naysayers or the sometimes-harsh twists and turns of the unconventional path. &ldquo;Expert advice and inspiration from a most unconventional source . . . An education in the business of ethics.&rdquo; &#8213;Eric C Lindstrom, author of The Skeptical Vegan</div>

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Seth Tibbott
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Books By Seth Tibbott (1 Book)

In Search of the Wild Tofurky

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