Maxwell Maltz
Dr. Maxwell Maltz created his self-improvement phenomenon Psycho-Cybernetics at age sixty-one. After a successful career as a surgeon, writer, and speaker, Dr. Maltz was inspired to move from treating “outer scars” to “inner scars”. In his groundbreaking first book, New Faces, New Futures, Dr. Maltz suggested that many people “see themselves” inaccurately, their perceptions distorted by unchallenged and often erroneous beliefs imbedded in their subconscious mind. After a decade of counseling, research, and testing, Dr. Maltz published his findings in the original Psycho-Cybernetics (1960). It became an instant bestseller and made Dr. Maltz one of the most in-demand motivational speakers throughout the 1960s and the early 1970s. He went on to amass a wealth of “case history” material, seminars, workshops, radio broadcasts, and more than a dozen books, all applying Psycho-Cybernetics to different purposes, from business success to athletic achievement to sex-life improvement.