Agent Provocateur

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AGENT PROVOCATEUR was founded by Joseph Corre, offspring of fashion's most radical couple Malcolm McClaren and Vivienne Westwood, and his wife and business partner Serena Rees. They opened their first London Agent Provocateur shop in 1994. A media sensation from the start they consistently set out to shake up the establishment and have garnered wide-spread media attention for their message of liberated sexuality and the brand.